The White House Press Briefing, Part I
Jody Powell. James Brady. Marlin Fitzwater. Dee Dee Meyers. Ari Fleisher. To name a few. All typically deft in directing media attention toward one subject and away from others, setting the terms of journalistic conversation, while also shaping the rhetorical tenor and texture of the country’s business. Bundled into one job title, the press secretary acts as the president’s director of metaphor and plot, scriptwriter, and dramaturg.